High End; inside America’s luxury weed market

In honor of 4/20, Highsnobiety released a documentary on the rapidly expanding luxury weed market. The legalization of marijuana in states like California, Colorado and Massachusetts has created unprecedented demand for an enhanced cannabis consumer experiences. Not only are costumer looking for an increase in availability they are also looking for more mainstream and even luxury buying experiences. That means improved branding and a level of consumer service and transparency historically unknown to the industry.

High End sheds light into a future of marijuana that few outside states that have legalized the product can imagine. And with California generating $6 billion in tax revenue from weed sales in the first year, it’s hard to think more states won’t follow suit. From premium oil pens to pricey tasting flights, the future of the luxury weed market has never looked so bright.